Canada Lands Company has long prided itself on creating welcoming spaces in its attractions and offices across the country. Recently, the organization deepened that commitment by becoming Rainbow Registered.
Why was becoming Rainbow Registered important for Canada Lands Company?
“We were looking for feedback through the accreditation process on areas where we could improve or do even more,” explained Rev Brifkani, a member of Canada Lands Company’s Rainbow Connection employee resource group. “And we wanted to be able to show that we are accredited, so that members of the 2SLGBTQIA+ community know they are more than welcome in our attractions and offices.”
How does the accreditation influence your ongoing work?
“It continues to push us to ensure that we make even more improvements so that we can keep our accreditation,” said Brifkani.
How does allyship show up inside your organization?
Our preparations for Pride season start early, with staff and attractions across the country planning events tailored to their communities — from flags and special lighting to playlists and trivia. But the commitment doesn’t stop there. Year-round, employees benefit from inclusive language guides, specialized training, guest speakers, and even a guide to support employees and families navigating gender transition. Partnerships with organizations like Rainbow Railroad and volunteering at Casey House extend our allyship into the wider community.
What has been the broader impact of these initiatives?
Employees who do not identify as 2SLGBTQIA+ have expressed their appreciation, because it has made them feel comfortable working with the company or knowing that it’s an inclusive environment when they might not fit the stereotypical expectations for their gender. For us, that’s exactly the point — inclusion benefits everyone.
What advice would you give other businesses about inclusion?
Keep demonstrating the business case of having welcoming and inclusive workplaces. Make EDI your company’s competitive advantage. Keep pushing and stay positive. A welcoming workplace will bring out the best in your employees, result in greater retention, and attract customers to your business.
Want to see how inclusion drives stronger workplaces and communities? Explore more stories from Rainbow Registered businesses and discover how your organization can join the network.
