Are you relying on guesswork to understand your business traction or plan for growth?

In this interactive session, Irene Saliendra—digital strategist and founder of DigitalFlow Consultancy—will guide you through the power of Customer Relationship Management (CRM) systems in building a reliable sales pipeline, improving your forecasting, and staying on top of your business performance. We’ll break down how CRM tools can help early-stage founders, consultants, and small business owners confidently manage leads, track meaningful metrics, and automate key touchpoints—without needing to be a tech expert. 

Key Takeaways

• Learn how to structure a CRM system that fits your business model and sales cycle
• Understand the anatomy of a strong sales pipeline—and how to build one
• Discover which metrics matter for forecasting and decision-making
• Explore automation tips to save time and stay consistent with follow-ups
• Walk away with a CRM setup checklist and pipeline template to get started

Looking forward to bringing this session to life for the community!

Our Team

Irene Rose Saliendra Founder DigitalFlow Consulting

Irene Rose Saliendra Founder DigitalFlow Consulting

Irene Saliendra is the Founder and Principal Consultant at DigitalFlow Consultancy, where she helps startups and growing businesses unlock their full potential through strategic sales enablement, CRM optimization, and digital transformation. With a strong background in tech integration and customer-centric strategy, Irene specializes in turning complex systems into streamlined solutions that drive revenue, improve workflows, and boost client engagement.

Through DigitalFlow, Irene has led projects across multiple sectors—supporting organizations in reimagining their sales pipelines, implementing automation, and making smarter, data-informed decisions. Her approach blends deep technical insight with practical execution, making her a trusted partner for businesses ready to scale efficiently in a digital-first world.